Market Paradigm Consulting has extensive experience in conducting surveys, marketing modelling
and data mining in:

• Advertising research including the modelling of advertising impact;
• Customer profiling;
• New product development;
• Identification of target markets;
• Issues management;
• Customer and passenger flows;
• Retail mix optimisation;
• Pricing options analysis;
• Customer and stakeholder satisfaction;
• Social and health issues; and
• Scenario inputs to market and business plans.

Studies in the above areas have been conducted with clients in:

• Banking and finance;
• FMCG;
• Publishing;
• Mining;
• Airports;
• Conservation;
• Wholesaling;
• Retailing;
• Travel and recreation; and
• Government.

2. MARKET PLANNING

3. SEGMENTATION AND DATA MINING

Customers are positioned in terms of 4 quadrants:

• Low value and high loyalty
• High value and high loyalty
• Low value and low loyalty
• High value and low loyalty

In this way, customized acquisition, retention, leverage, activation and risk management strategies are applied to each quadrant of customers. A 'segment of one' approach can be developed to not only recognize the needs of customer groups, but also the needs of micro niche markets and individuals.

MPC has applied innovative techniques in modelling the post-modernist world for practical advertising strategy.Techniques developed here are quantum deconstructionist in nature.

5. RESPONSE MODELLING

The application of neutral network techniques such as multi layer perception and traditional logistic and 2 group discriminant techniques has enabled MPC to assist clients in customer management and direct marketing campaign targeting.